Campaign NOW! was a fast-paced brief that challenged me to develop a complete campaign in just four weeks.

The main challenge was conducting focused research and crafting a striking visual identity that would be both memorable and meaningful within a tight deadline

My campaign, Perculia, aims to raise awareness about Dyscalculia—a learning difficulty I experience myself. The name is a blend of perception and dyscalculia, reflecting the campaign’s focus on how people perceive and process numerical information differently.

This is one of my favourite projects. The visuals are bright, bold, and impactful—so much so that no photography is needed. The typography not only communicates the message but also becomes the image, making it a strong visual tool in itself.